BLK WATER.
As the Art Director and Graphic Designer for this campaign, my role was to visually and strategically answer the ask: positioning Blk Water as a bold, innovative brand that disrupts the flavored water market.
The goal was to elevate brand awareness while driving engagement through social media and out of home ads. Through striking design, immersive content, and a clear brand voice, this campaign highlights the health benefits of Blk Water’s signature black water and its unique flavors. By crafting a cohesive visual identity and digital storytelling approach, we build a compelling brand presence that not only informs but also fosters a strong, loyal community.
Social Post: Instagram
Experiential: Vending Machine
OOH: Atlantic Station elevator ads
Whole Foods OOH Ad