LEVI’S
sOUTHERN ROOTS, lEVI’S lEGACY.
Bootcut,
Rebooted.
This campaign highlights the reemergence of Levi’s, fusing heritage with a fresh, modern identity. Classic Levi’s elements are reinterpreted to reflect contemporary style and cultural relevance. With Beyoncé as the headliner, the campaign captures the essence of Levi’s evolution—bold, timeless, and undeniably influential.
Bootcut isn't a trend, it's a lifestyle
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Bootcut isn't a trend, it's a lifestyle -
Print Media
Experiential: Mall activation
Out of home: Experiential
Print media
Social Activation: Instagram + Twitter
Out of home: In store activation