when two worlds collide.
As the Strategist and Copywriter for this campaign, I developed a narrative that positions Spotify’s Blend feature as more than just playlist sharing—it’s a way to deepen connections through music.
I crafted copy that evokes emotion, emphasizing how shared music experiences create lasting memories. This strategy not only engages existing users but also attracts new audiences, reinforcing Spotify as the go-to platform for meaningful musical connections.
Co Art Director & Design Strategist: Zyaire Brownlee
Graphic Designer: Shravya Raghupathy
